The brand and the company is called by the name of the group of mountains “il Gruppo dei Cadini di Misurina”, close to the lake of Misurina in Cortina (Northern Italy). It is a group of dolomites, which have exclusive variety of rocks, types of hills and valleys.
It is coherent with the company’s big range of products, which include classic and casual men’s wear and also complementing accessories, which creates a complete contemporary “total look”. Moreover, the word “ciadin”, from which derives the name of the mountain group itself, means “amphitheatre”.
In their heritage of bronze sculptures, one of this symbols became the logo of the company: a picture of a styled etruscan bronze horse wich was used to represents strength and power, features of a confident contemporary man.